13 children are diagnosed with brain tumors each day. We sought to change this with each step of the Pediatric Brain Tumor Foundation's Starry Night 5K in Philadelphia. First, we built and fostered an online community committed to raising money for children and their families. Then, using heartwarming social posts, we leveraged our influence to spread awareness and to #curethekids. As a result, we had a successful event with over 300 participants. We raised  $40,177 for children and their families!

 

 

Agency: volunteer project